As the marketplace grows more global, so does the competition.
It is important to stand-out from your competition whether you're applying to college, graduate school and internships, applying for a job, or hoping for advancement. You must define yourself and how your "brand" is different than everyone else's. Personal Branding is the art and discipline of doing just that. Personal Branding helps you clarify how your skills and qualities are unique, and why choosing you would benefit your current (or potential) employer, school or internship.
Innovative Marketing takes the classic analysis and marketing approach used in major corporations and applies them to individuals, helping them identify their unique qualities, hone their message and market themselves effectively.
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