Branding & Marketing Tips
Three Tips for the Most Common Interview Question!
"Tell me about yourself." This dreaded question opens many interviews or networking meetings. Where do you start? Three tips will help you nail your response.
While it's obvious not to start with your place of birth and summarize your life to present, what do you say? Because you know this question is coming, it makes sense to be well prepared.
1) Be Focused. Frame your response in terms of the job and company for which you are interviewing. If it's a sales job, talk about how you loved selling Girl Scout cookies, Boy Scout popcorn or candy canes for a school charity. (If you didn't love any of these, you might want to rethink your interest in a Sales job.) Read the job requirements and think about how they fit with your skill set. For example, many jobs require administrative prowess, so in this case you could give examples that highlight your organizational abilities.
2) Let your personality come through. Your answers should be informative, but ultimately a company is hiring a person. Let your humor, love of travel, sports or another aspect of your personality show.
3) Try to mention an interest or passion that communicates a positive trait that your resume can't, such kindness, empathy or teamwork. Do you walk dogs for a local rescue? Stay after meetings to help clean-up? Be direct but low-key. For example: "Headlines get the buzz, but one thing that is really important to me is pitching-in on even the small things. I want to make sure people feel supported and the job is done well."
And of course, practice!
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I have always loved helping things grow. After successfully building many Fortune 100 brands and businesses, I am excited to blend my experience and passion for helping "the little guy" through small business marketing advice and personal branding for students applying for college, internships and first jobs.