Big corporate marketing expertise now available to students and small businesses
Valerie Smith-Malin, founder of Innovative Marketing, is a veteran of Fortune 100 marketing departments. Having developed and grown many successful brands and hundreds of products, she now brings that knowledge to small businesses, entrepreneurs and individuals, enabling them to profit from her experience. She is a specialist in indie beauty brands and personal branding for students.
Valerie is the founder and chief strategist of Innovative Marketing, a marketing and brand development agency that specializes in helping clients stand-out in today's crowded marketplace. She earned her MBA from NYU's Stern School of Business, her BA in Economics from the University of Arkansas and also studied International Business at HEC Paris. With marketing experience at leading consumer goods and beauty companies including Unilever, Nivea and Bath & Body Works, Valerie combines classical training with creative thinking and a passion for helping "the little guy".
In addition to professional marketing, Valerie also lends her expertise to local non-profits, helping them increase their visibility and funding. She sits on the boards of education, arts, youth and animal rescue groups.